NHL Lockout 2012: Survey Proves Impact of Lockout on NHL

December 18th, 2012 by Ryan Rudnansky Leave a reply »
Remember the BP PLC oil spill in the Gulf of Mexico in 2010?

Well, according to one major survey, BP had it easy compared to the NHL these days.

Level5 Stategy Group—a 10-year-old company that assesses the level of attachment consumers place on brands—conducted a survey of 1,066 people recently only to discover that the NHL was doing more damage to itself with this lockout than BP did to itself in 2010.

Level5 chief executive officer David Kincaid said, via Roy MacGregor of the  Globe and Mail, “We found damage at levels we have not seen. It’s quite alarming, really."

Consider the historic popularity of hockey in Canada. According to the survey, one-third of Canadians polled are passionate about the sport at this point. One-third of Canadians are indifferent and one-third of Canadians have lost interest entirely.

This paints a much grimmer picture about the state of the sport during this lengthy lockout than previously imagined. Now, as the NHL and NHLPA turn to legal options, the popularity of the sport is in jeopardy. According to Christopher Botta of  SportsBusiness Jou ...

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