Watch Out: Clock for LeBron James, Miami Heat Starts Ticking Monday

September 28th, 2013 by Ethan Skolnick Leave a reply »
The evening would be rife with unintentional metaphor, as an ebullient watch executive and a weary basketball star shared the makeshift stage in a South Beach parking garage. The jet-setting LeBron James seemed jet-lagged from his just-ended European honeymoon as he interacted Friday with Audemars Piguet CEO Francois-Henry Bennahmias and took some friendly audience questions.

The Miami Heat star revealed that he wanted the LeBron James Royal Oak Offshore to be "exclusive"—just 60 made—so that "people will gravitate towards it," which sounds like the way people gravitate toward elite NBA players like himself.

When asked if it would be less than another decade before he put his name on another watch for AP, he joked that Bennahmias "absolutely shouldn't have to wait that long," which is how the world felt about James' pursuit of his first NBA title.

Oh, and he spoke of wanting the watch to be transparent from behind, "so you actually get to see the mechanism that goes with the watch, which is actually keeping the watch moving and going."

"It's not always the external; it's also about the internal," James explained, which sou ...

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