Reigning NBA MVP Stephen Curry makes a lot of threes, a fact that undoubtedly thrills his shoe sponsor, Under Armour.
In honor of the NBA playoffs, Under Armour will release a three-second ad for every three-pointer Curry makes.
The company's going to be busy.
Early in Game 1 of the Golden State Warriors' first-round matchup with the Houston Rockets, Under Armour got its first chance:
Then it got another:
And another:
You get the picture. Stay tuned to Under Armour Hoops throughout the playoffs to see what the it comes up with next.
[Twitter, h/t Complex]
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Article written by Laura Depta