The Portland Trail Blazers have officially changed the name of their home court from the Rose Garden to the Moda Center.
Portland announced the change as part of a naming-rights deal they struck with Moda Health.
An exact figure hasn't been put on the deal, but per Sports Illustrated's Ben Golliver, it's somewhere in the neighborhood of $4.2 million a year.
Over 10 years, that amounts to quite a bit of loot. The Los Angeles Lakers probably use such sums of cash as toilet paper, but the Blazers aren't the Lakers.
Before officially unveiling the new name, the Blazers were apparently extra cautious in protecting the arena's new identity. The Columbian's Candace Buckner was kind enough to provide us with a snapshot of just how mysterious their presentation was.
Like James Bond, the Blazers appear to be a team of mystery, sans the license to kill.
Not everyone took too kindly to the obvious financially motivated move, though. Well, almost everyone. It took CBS Sports' Matt Moore a little while to process the name change itself.
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Read Full Article at Bleacher Report - NBA
Article written by Dan Favale
Portland Trail Blazers Rename Home Arena from ‘Rose Garden’ to ‘Moda Center’
August 13th, 2013 by Dan Favale Leave a reply »
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