Pivot Points: Can You Blame Nike For Tiger, Jordan, Bryant, And James?

December 10th, 2009 by Hadarii Jones Leave a reply »
Just Do It. That slogan has become emblazoned into the very fabric of our conscience since Nike realized the appeal that a young basketball player that seemed to defy gravity, had on the masses, and began marketing Michael Jordan to the world.

Jordan's superior skill, and likable persona created a cash bonanza for Nike and set off a fire-storm in neighborhoods across America of people eager to be associated with the Air-Jordan brand.

I can remember my first pair of Air Jordan's, back when they only came in two color variations, red, black and white, or red and black. I can remember how desperate I was to own a pair of shoes created by the best basketball player on the planet.

My mother obliged my desire although the shoes had nowhere near the 150 dollar plus price tag that is common today.

Nonetheless it was difficult on a teacher's salary, especially with a father who was sometimes shiftless and lazy, and for whom a steady job was a rare occurrence.

She recognized my furious passion to own the shoes and she was determined to not disappoint me if at all possible. My mother wasn't dumb, and as the prices rose, she saw the s ...

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