Nike Lost Stephen Curry in Part Due to Mispronunciation of Name, Slideshow Error

March 23rd, 2016 by Kyle Newport Leave a reply »
Under Armour is currently reaping the benefits of having Golden State Warriors guard Stephen Curry, New England Patriots quarterback Tom Brady, Carolina Panthers quarterback Cam Newton and golfer Jordan Spieth as its most notable endorsers.

However, had Nike done things differently back in the summer of 2013, Curry may still be sporting the swoosh. But Under Armour isn't complaining about how things went—its deal with the Warriors star has worked out better than it probably ever could have imagined.

According to's Ethan Sherwood Strauss, Curry moved on from Nike for a number of reasons. Strauss, with quotes from both Steph and his father, Dell, recently detailed what went into Curry's decision.

The takeaway: There wasn't enough respect being shown to the player.

It certainly didn't help Nike that the pitch meeting—one at which "famed Nike power broker" Lynn Merritt was not present—had some glaring errors, per Strauss:

The pitch meeting, according to Steph's father Dell, who was present, kicked off with one Nike official accidentally addressing Stephen as 'Steph-on,' the moniker, o ...

Read Full Article at Bleacher Report - NBA
Article written by


Comments are closed.