Miami Heating Up Knicks Ticket Prices To More Than $300

September 29th, 2010 by SeatGeek Leave a reply »
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I just read Marc Berman's (the NY Post's authority on all things NY KNICKS and TENNIS—Twitter) story over at NYPOST.com titled "Knicks, Nets ticket prices Heat up." In the article he discusses the Knicks' new variable pricing model along with some specific examples of where games have been marked up, against the Heat for example. I was pretty surprised by the almost four-times markup for the "Heat vs. Knicks" game on the primary market due to variable pricing. I cross-checked this against secondary market pricing to see if the markups were in line. Results below:



Even for the cheapest section in the stadium (400 level), dynamic ticket pricing for the Heat raises prices by almost $100 on the primary market. Average Knicks prices on the secondary ticket market for all sections combined are almost $248 more expensive when the Heat are in town, as compared to the Hawks.



The percentage difference for "Heat vs. Knicks" tickets compared to "Hawks vs. Knicks" tickets is significant: 275 percent for 400 level tickets and 236 percent more for the Lower Bowl on the p ...

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