Late November and early December qualify as a slight lull for those in the sports news business. Baseball is in the hot stove run, the NBA and NHL are just gearing up, the NFL is at midseason, but in the limbo area where it’s still too early to really start talking about clinching and wild-cards and the like. There is no tennis, no NASCAR, and college football is about to take its ridiculously long break from season finale to bowl games.
So goes the list of all the things we have to thank for the stupefying focus on the LeBron James returning to Cleveland story.
Never in the history of sports journalism has there ever been a “non-story” that received nearly the hype and almost unbroken attention that this one has.
Just in case you’ve been living under a rock the last year or so, here’s all you need to know about the story: LeBron James became a free agent after last season. He signed with the Miami Heat in what proved to be a plot between himself, Dwyane Wade, and Chris Bosh. He did not leave the Cavaliers, his old team, with any sort of class—they found out when we all did, when t ...
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Article written by Don Spieles
LeBron James’ Return: The Biggest Non-Story in Sports History
December 3rd, 2010 by Don Spieles Leave a reply »
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