LeBron James: Local Media Let the King Play Them for Fools

July 11th, 2010 by Justice Hill Leave a reply »

You probably missed this headline Sunday if you didn't live in Cleveland and subscribe to the city's major daily. The headline read: "We're fooled by a different James."

The words didn't get it straight. What the headline should have said was that the fawning over a star athlete let the city dream dreams it wasn't entitled to dream. It sat back and allowed media to play cozy with LeBron James, and they focused too much time on trying to get him to like them but never did get to know him.

Yet he was right there in front of them all -- the real LeBron James, the petty, self-possessed, and pathetic character they now know: the crass and shallow kid who rooted for the Yankees and the Cowboys and whose smile disarmed the media without letting any of them get close to him. Oh, they all thought they knew James. Some of them had covered him since high school, back at those AAU and Nike summer camps; they had hounded James' friends, trying to get inside his cloistered circle, wanting a glimpse that he was unwilling to give them.

So, as journalists and as men and women hired to chronicle the life of a famous athlete, they settled f ...

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