This may be the best time of year to be a sports fan the NBA and NHL Playoffs are underway, baseball is kicking off, the NFL and NBA Drafts take place. It is a great time to be a sports fan, especially a sports fan with time on their hands.
But the sports fan's gain is the NHL's loss, and it is their one fatal flaw in their new marketing strategy, once again stealing the NBA's ideas. They have the new playoff commercials with the showing of classic moments ending with the saying History Will Be Made. Which is vaguely close to the NBA's Where Amazing Happens commercials a few years ago.
It is plainly clear that the NHL has always tried to become the NBA, which makes sense as Gary Bettman used to work for David Stern. They expanded to the South around the same time the NBA did, and while it has had mixed results for the NBA, it has been a fail of epic proportions for the NHL. The NHL needs to realize it will never as popular as the NBA in America and it has its niche and has potential to grow.
I won't cover the whole Gary Bettman era as a Canadian it will probably look like a personal attack, which is for another day, but the NBA ...
Read Full Article at Bleacher Report - NHL
Article written by chase ruttig
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May 3rd, 2010 by chase ruttig Leave a reply »
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