The NHL Needs to Piggyback on Olympic Boost

March 1st, 2010 by Kendrick Marshall Leave a reply »
Gary Bettman, you got me.

I am all in after watching two weeks of the best NHL players compete for a gold medal during the 2010 Winter Olympics.

The time to strike is now when it comes to promoting your sport.

Give me more Patrick Kane, Jonathan Toews, and Zach Parise.

Ryan Miller became an American hero in goal for the United States. Can he be featured in commercials or at the very least a few nationally televised games on NBC? The public will demand to see more of that guy, even if the folks in marketing steal the Nike puppet idea. 

We know Pittsburgh Penguins and Canadian star Sidney Crosby and his contemporary Alexander Ovechkin of the Washington Capitals have carried the NHL flag for the last few years in a similar fashion to how LeBron James and Kobe Bryant have in the NBA.

But I want more.

I want a big helping of these young American and international stars on display during the regular season for years to come.

I want to know more about them.

Where do they come from? What colleges did they attend? What makes them tick off the ice? I know hockey players are humble ...

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