The NHL may think it knows its female fanbase, merchandise needs and wants.
Really, they have no idea.
What could possess the NHL to come out with abominations that the majority of female hockey fans would never wear? Furthermore, what kind of message does this send to the females that make up a good chunk of the league’s fanbase?
Pittsburgh Penguins featured columnists Alison Myers and Laura Falcon examine how the NHL can better target the ladies and describe the problems with their current product offerings.
Alison Myers:
Argument: The NHL is going over the top while ignoring a fairly important segment of their female fan base: The girls not blessed with an “America’s Next Top Model” type figure.
The Evidence:
Every year, it seems like NHL merchandise for females reaches new lows.
Pink, glittery jerseys. Team bikinis. Strapless tops that barely show the team logo, unless you know to look in the bottom left corner for it. $300 bedazzled purses.
This year, the NHL outdid itself in the worst of the w ...
Read Full Article at Bleacher Report - NHL
Article written by Alison Myers
The NHL Merchandise Department Does Not Know What Women Want
August 19th, 2010 by Alison Myers Leave a reply »
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