TSN.ca is reporting that the NHL will soon announce their plans to hold two outdoor games in 2011.
The first game will be the now-traditional Winter Classic on New Year's Day, and will feature the Pittsburgh Penguins taking on the Washington Capitals at Heinz Field.
The second, destined-to-be-referred-to-as-"The-Other-Outdoor-Game," will be a tilt between the Montreal Canadiens and Calgary Flames "sometime in February" at McMahon Stadium.
Sigh.
Really, Gary?
Leave it to a league so desperately trying to market what makes it special (i.e. the history of the game via the "What if..." campaign) to contradict that very effort by making something that makes it special, less so.
Seriously, the Winter Classic is the best thing to happen to hockey marketing since—well, I'm not sure what.
In only three years, the Winter Classic has become one of the most watched sporting events in North America every year.
It pays homage to the game's roots as an outdoor sport and creates a buzz around the NHL among casual fans, converting many of them into new NHL devotees.
What makes this suc ...
Read Full Article at Bleacher Report - NHL
Article written by Matt Hutter
Really, Gary Bettman? NHL To Announce Two Outdoor Games for 2011
May 27th, 2010 by Matt Hutter Leave a reply »
Advertisement