On Thin Ice: NHL Season Opens in Obscurity

October 14th, 2010 by Ric Roberts Leave a reply »
"If a tree falls in the woods and no one is around, does it make a sound?" That saying could be attributed to the beginning of the NHL, which started its regular season on October 7, 2010. The problem is, the season opened in Europe and not many people noticed.

This is a sport that was formerly considered part of the Big Four, along with baseball, basketball and football. So to kick-off the new year with little to no fanfare across the Atlantic Ocean is not really a step in the right direction.

The more time goes by, the more apparent it becomes that the powers that be in the NHL have no clue how to build the sport. From the inability to market their stars, to the lousy television coverage, and from the resistance to learn from other leagues, to the perceived incompetence of commissioner Gary Bettman, hockey continues to fall behind.

To the casual fan, the faces of the NHL are only Sidney Crosby and Alexander Ovechkin. That is fine, but with the majority of the teams located in the U.S., how about promoting some American players? American fans are always loyal to teams local to them, but would be more loyal to the league as a whole if some of their fellow count ...

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