NHL’s Novel Concept: Preseason Game Ticket Promotional Ideas

September 30th, 2010 by Ed Cmar Leave a reply »
On my way home from work a few weeks ago I heard a hockey news item about a promotional idea the Pittsburgh Penguins were going to—and did—employ for their preseason game on September 25th against the visiting Columbus Blue Jackets. I decided to research the item further.

Here is the article, from the Pittsburgh Post-Gazette.

In short, the Penguins gave away 12,000 tickets to youths who ranged between the ages of 4-24 for their preseason game against the Columbus at the Consol Energy Center—the Penguins' brand new arena.

This leads me to utter the following: "Bravo Penguins ownership and management! You guys 'get it.'"

This promotion inspired me to assess how such an idea could be applied to the Blue Jackets, a team coming off a disappointing 2009-10 season—particularly, a team already slated for a 25-percent drop in full season equivalents (FSEs) for the upcoming 2010-11 season.

Such a creative promotion—or something much like this—could have great value.

This organization must search for creative methods to draw fans, to include new fans—in this case, f ...

Read Full Article at Bleacher Report - NHL
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