NHL Lockout 2012: Could Recent NBC Sports Network Ratings Affect Work Stoppage?

October 9th, 2012 by Nicholas Goss Leave a reply »
Hockey fans aren't the only people who want the NHL lockout to end as soon as possible, the folks at NBC Sports also need the work stoppage to end quickly.

Per John Ourand of the SportsBusiness Journal (via Sporting News):

An expected Olympic bounce has instead turned into an Olympic hangover for NBC Sports Network, which has seen viewership ratings plunge to historic lows just weeks after setting record highs in London.

How does the NHL factor into NBC's future? Here is more from Ourand's article.

Insiders feel the network’s struggles can be attributed to the lack of enough live events during the week to attract viewers. This month, old movies like “Rocky” and “Any Given Sunday” have had coveted prime-time positions and have brought the biggest audiences to the network.

The prospect of losing NHL games due to the lockout further complicates the channel’s fall schedule.

“Live events are what draws viewers to sports networks,” Adgate said. “If the NHL doesn’t play, NBC Sports Network won’t have a lot of compelling live events.”

Read Full Article at Bleacher Report - NHL
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