NHL Executive Warns That Jersey Sponsorship Is Coming, Fans Mourn

November 9th, 2014 by Sean Tierney Leave a reply »

The NHL won't wait any longer.

Despite the groans of hockey fans across North America, the NHL has revealed that it intends to pursue jersey ads, securing millions of dollars in sponsorship revenue in the process.

NHL COO John Collins announced the news in an interview with SportsBusinessDaily.com, information that was relayed by OctagonHockey's Allan Walsh:


Negative Reactions from Fans

CBC.ca's Alexandra Hunnings compiled a long list of negative fan reactions and added her own thoughts, writing that: 

[The] NHL has successfully learned to monetize anything and everything tangentially related to its product. Given the latter, it's surprising that only in recent months are we learning the NHL plans on pasting players' jerseys with advertisements.

As Hunnings notes, when the NHL pursues jersey ads, the league will monetize one of its final frontiers.


Is the Extra Sponsorship Cash Significant?

In September, TSN.ca analyst Rick Westhead estimated that the NHL would generate a minimum of $120 million— ...

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