Keeping New Fans Interested In Hockey During the Off Season

June 14th, 2010 by Melissa Bauer-Herzog Leave a reply »
The Olympics are infamous for bringing a big buzz to the headline sports in the two week event.  This year, hockey enjoyed the dividends from being one of the biggest events on national television in both the U.S. and Canada in February. 

Combined with a new marketing plan from the NHL, the Olympics helped bring more fans to hockey than they have ever seen before.

To say the NHL is happy with this new viewership is an understatement.  On Monday, they reported that the playoffs brought in the largest audience in NHL history and more growth in their non-traditional markets, such as the south United States. 

The question now becomes: how can they keep these new fans?

Sure, their marketing strategy played a role in attracting viewers but there’s no doubt the Olympics brought new fans after the United States' almost undefeated run and the North America gold medal final. 

The gold medal game was viewed by over forty million people (22 million in Canada watched Crosby score the winning goal and 27.6 million Americans watched at least some part of the game).  You have to expect that with those numbers, ...

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