NHL franchises realize that it is not good business to allow fans to get a clear view of the business side of hockey.
Business can be hard and cold and it can take away from the romance and excitement of the fastest game on earth.
Images of teams and players are carefully crafted and guarded to protect “brand value and perceptions.” Fans do not like scrooges, and they don’t root for Gordon Gekko or think, ”greed is good.”
No team wants to be looked at as penny-pinching or selfish, and no player wants to be seen as greedy and self-centered.
Financial considerations are never attractive on the team or the player side of contract negotiations.
Still, players and owners are very often on opposite ends of the spectrum when it comes to contract terms.
Bleacher Report - NHL
Article written by Warren Shaw