Eustace King: Sports Agent, Business Partner, Friend

June 24th, 2010 by Alan Bass Leave a reply »

Sports agent. What was the first thing that came to your mind when you read those words? Money? Negotiations? Contracts?

That’s what Eustace King of O2K Worldwide Management Group is trying to change. The perception is such that agents are not friendly people—they simply want to maximize the dollar value and go on their way.

“We operate one of the best young pipelines in the agency business,” says King, who is one of the only African-American agents in professional hockey. “It’s not about us, it’s about taking the best players and giving them opportunities.”

King’s agency represents numerous young players like Derek Stepan, the captain of the gold medal-winning world junior championships USA team in 2010. He also represents Emerson Etem, who is ranked eighth among domestic skaters by NHL Central Scouting. 

O2K Worldwide Management Group also represents NHLers Raffi Torres of the Buffalo Sabres, Wayne Simmonds of the Los Angeles Kings, and TJ Oshie of the St. Louis Blues.

A key to becoming a successful agency, according to King, is similar to ...

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