Dustin Byfuglien’s Agent Says Change Of Spelling “A Must” For Hawks Star

May 24th, 2010 by Matt Hutter Leave a reply »
On Monday, just one day after scoring his second game-winning goal in as many contests, helping his team sweep San Jose to advance to the Stanley Cup Finals in the process, Dustin Byfuglien was presented with some shocking news.

His agent, Ben Hankinson, called his client and told Byfuglien that, as he's now becoming one of the league's brighter stars, the player needs to consider changing the spelling of his last name.

"It's a must," Hankinson said.

"Dustin is proving in these playoffs that he's one of the best clutch players in the game.  People outside of Chicago are starting to take notice of him, other media markets, Canadians, etc. They hear his name but can't find him in a Google search. That's a problem."

Hankinson explained that, from a marketing standpoint, having a name that's easy to spell is important for any player. Especially one whose star is on the rise.

"Fans are interested in buying jerseys, finding out biographical data on a player, checking stats, they do this by entering a guy's name in a search engine. But, if you've got kind of a weird name, people won't find you. As a player, that's not someth ...

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