The Detroit Red Wings and arena officials announced Thursday the organization's new rink, which is scheduled to be opened before the 2017-18 season, will be named Little Caesars Arena, according to John Gallagher of the Detroit Free Press.
The new arena will include "five restaurants, seven clubs, a concourse area three times the size of Joe Louis Arena’s and several stories of glass enclosing a 'vibrant, urban experience,'" per Gallagher.
Chris Ilitch, the CEO of Ilitch Holdings, spoke about the new arena's name, per CBS Detroit:
This sponsorship is another major investment by the Ilitch companies in Detroit, its great people and its comeback story. It's a proud day for Little Caesars, the Detroit Red Wings, our community, and for my parents Mike and Marian Ilitch. To have their first business as the namesake of this building in their beloved hometown is an amazing tribute to their careers and their love for the people here.
The naming rights deal is worth $120 million over 20 years, according to Gallagher, and the new arena will include the largest Little Caesars logo in the world on the roof.
The Red Wings have ...
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Article written by Timothy Rapp
Detroit Red Wings Announce New Rink Named Little Caesars Arena
April 28th, 2016 by Timothy Rapp Leave a reply »
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