The Boston Bruins are more than just Boston’s NHL team. They are more than a Massachusetts team.
Unlike most other U.S. markets, which are generally synonymous with a single city and state (if that), the Bruins fanbase comprises a unique six-state sphere of influence.
Like any major professional sports franchise in the 617 area code, they are a New England team. That is why it is an unwavering public relations plus point for them to embed their primary minor-league satellite in one of the region’s other five states.
They have done just that for a combined 27 consecutive years with the Maine Mariners and then the Providence Bruins. In that time, but particularly the last 22 years, the rewards have required no studious instincts to realize.
On Wednesday, Boston’s front office reiterated its appreciation for the arrangement by extending its AHL alliance with Providence.
The protracted press release on the team’s website detailed accompanying plans to embolden the operation south of the state border. Don Sweeney, an eight-year veteran of Peter Chiarelli’s administratio ...
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Article written by Al Daniel
Boston Bruins’ Decision to Extend Providence AHL Partnership a No-Brainer
August 28th, 2014 by Al Daniel Leave a reply »
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