A Hockey Manifesto: Marketing Is Everything (Part Two of Five)

May 31st, 2010 by Pamitha Weerasinghe Leave a reply »
Thank you to those who read and responded to Part One.  Even more thanks to those who were patient enough to wait for the remainder. 

Raise your hand if you could name more than one player who scored in Saturday’s Stanley Cup finals opener.  Anyone?  Bueller? 

Do not be ashamed if you are struggling to find an answer.  The usual suspects: Jonathan Toews, Patrick Kane, Marian Hossa or Mike Richards, would all have been incorrect.  Of the eleven goals scored in Game One, all but three came from players who are virtual unknowns to anyone outside of Philadelphia or Chicago.  This includes the game winning goal by a man named Kopecky. 

It is difficult for a casual fan to become excited about the Stanley Cup Finals if they are not familiar with the players competing on the ice.  So at the end of the day, it should come as no surprise that another season has gone without the league tapping into the long sought after “casual market.”

In the wake of an exciting Olympic Tour ...

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