5 Explanations for Why the 2015 Winter Classic Ratings Were so Low

January 2nd, 2015 by Dave Lozo Leave a reply »

WASHINGTON — Maybe there wasn’t all that much buzz for the 2015 Winter Classic after all.

The New Year’s Day tilt between the Chicago Blackhawks and Washington Capitals, despite being perhaps the most compelling, well-played game of all seven Winter Classics, drew a 2.3 overnight rating, the lowest in the history of the event.

The Capitals’ 3-2 win on Troy Brouwer’s goal in the waning seconds at Nationals Park simply didn’t draw as many eyeballs as the league would have hoped. The game was sold out—42,832 fans packed the park—yet the TV numbers took a steep drop from last year’s game between the Detroit Red Wings and Toronto Maple Leafs at Ann Arbor Stadium in Michigan. 

Here are the U.S. ratings for all seven Winter Classics.

So why did the 2015 Winter Classic fail to register? Here are five possibilities…. 


1. America has Outdoor Game Fatigue 

Yes, this was the seventh Winter Classic, but it was also the seventh outdoor game in the past 12 months. Call i ...

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