What If Twitter Existed When Michael Jordan First Retired?

March 17th, 2016 by Dan Favale Leave a reply »

It happened on March 18, 1995, via a faxed press release, the body of which contained two simple words that would change the NBA forever: "I'm back."

Just like that, Michael Jordan was an NBA player again after a near-two-year hiatus. But for all of his superhuman abilities, the immediate aftermath of that day pales in comparison to the chaos that could have unfurled. 

What if the breaking-news cycle then was more like it is now? What if Jordan had been able to announce the end of his first retirement not by fax or email, but by Twitter? 

Our mission: travel back in time and treat Jordan's first return as if social media had already monopolized the flow of information. We'll embrace all that was 1995, including the haze of a Apple Macintosh LC 580 computer screen. 

 

The Return

Not one for delegating his own responsibilities, Jordan announced his own career reboot Saturday, statistically breaking Twitter in the process:



Your thoughts, Craig Ehlo?



Needless to say, the Chicago Bulls are both excited and fu ...

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