Under Armour Unveils Anatomix Spawn for DeAndre Jordan and Brandon Jennings

August 23rd, 2013 by Lance Fresh Leave a reply »
Under Armour's newest kicks, the Anatomix Spawn, were specifically designed for two of the most dynamic players in the NBA, Brandon Jennings and DeAndre Jordan. With emphasis on fit, Under Armour did their best to not only make the shoe lighter but also add protection in parts of the shoe.

I got the chance to talk to the lead designer, Ross Klein, about the feedback both Jennings and Jordan gave him in developing the shoe, and the thought process behind the design and engineering.

Watch the video to find out the features both these NBA stars look for in their kicks and let me know what you think of the new design in the comments below.


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