2015 has been a massive year for Under Armour. Stephen Curry took home the NBA MVP and won a championship. Jordan Spieth came within a stroke of winning golf's first three majors. Ballerina Misty Copeland burst onto the national scene as a household name.
Thanks in part to their smart investments with athletes, the brand saw a 29 percent increase in revenue during the year's second quarter, as reported by Sarah Meehan of the Baltimore Business Journal. It's the type of growth so rarely made by already-established companies that it's no surprise Under Armour is looking to keep the momentum going.
Later this week, the rollout of the Curry One shoe will continue with the "Blackout" colorway. First unveiled in March, the Curry Ones were the first major push into the shoe game for the Golden State Warriors star.
“To be part of this process and to see the Curry One come to life is a dream come true,” Curry told NBA.com in January. “What makes this experience so meaningful is that the shoe represents the belief I have i ...
Read Full Article at Bleacher Report - NBA
Article written by Tyler Conway