The NBA Won’t Give UK Fans Quality Basketball

August 9th, 2010 by Bradley Chandler Leave a reply »

(New York, NY)- The NBA has announced that in March, the league will hold their first ever regular season in Europe.

The New Jersey Nets and Toronto Raptors will play two games on March fourth and fifth at London's O2 Arena, thus increasing the NBA as a global brand and a commitment that the league wants to make before the 2012 London Olympics.

This is the announcement that commissioner David Stern made to the media: "The staging of regular-season games in Europe is a milestone for the NBA.

"By bringing these two young and exciting teams to London, we are fulfilling our commitment to schedule a regular-season game in the UK prior to the 2012 Olympics."

The league is making an attempt to broaden their marketing spectrum by playing two regular season games in London, and it is a move that the NBA brass hopes will increase their already large global appeal.

The only question is—why the Nets and Raptors?

I understand the use of the Raptors for this game, as they are the only non-US based team. It gives an appeal that the NBA can expand to three countries. But why can't the league give th ...

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