The NBA Lockout: Why It Should Last All Year

October 21st, 2011 by Bill Washinski Leave a reply »
In case you have not noticed, the NBA owners have locked out the players and an inability to come to a new CBA has led to the cancellation of games. 

I say “in case you have not noticed” because of the significant reduction in media coverage of the NBA lockout as opposed to the NFL – which garnered front-page stories the entire offseason.

In the end, the NFL was forced to cancel only the Hall of Fame Game.

The NBA picture remains in a far more bleak state.

The fact that the coverage of the NBA lockout has been significantly less than that of the NFL is not enough to get through to the minds of the NBA players

The bottom line is, someone has to care about your product and unlike the NFL, NBA players will find that their services are not as desired as they would like them to be.  In addition to that, their situation is nowhere near as solid as that of the NFL players.

Part of this falls on David Stern, who built the NBA’s popularity from its stained reputation of the 1970s to a globally popular sport, using some very powerful weapons (also known as Larry Bird, Magic Johnson and Mich ...

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