Before you decide that you’ve read enough about LeBron James, the Dan Gilbert saga, you should read this article. For the last 48 hours, I realized that the discussions were built around the wrong notions and our false perceptions of who we though LeBron James was and what we thought he wanted. Dan Gilbert was merely a victim of the same mistake.
Seven years ago Mr. Gilbert saw an 18-year-old kid that was hanging around with Entertainment moguls, like Jay-Z and retail sales kingpins from Nike. This was the most marketable and talented kid that the NBA had ever seen. This down to earth kid from Akron would go to Cleveland and be pronounced King without ever lifting a crown.
When we look at Dan Gilbert’s meltdown we have to realize that this man is a franchise owner who not only invested in his franchise, but invested in the brand of LeBron. Dan Gilbert invested in this brand and helped Nike, ESPN, and the NBA cultivate the LeBron brand into the greatest sports sensation since Air Jordan.
Dan Gilbert mistook his investment in Le ...
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Article written by Jamaal Foster