Struggling On the Court, the New Jersey Nets Try to Win with Social Media

February 23rd, 2010 by Andrew Garda Leave a reply »
In the current economy, teams across all sports have had problems filling their arenas and stadiums. It's even tougher when you aren't winning.

If you don't believe me, ask the New Jersey Nets.

At 5-51, the Nets are playing historically bad basketball. It's not history any team wants to make, and it's devastated already shaky attendance numbers.

This is especially bad timing for a team looking to relocate to a very expensive new arena in Brooklyn.

However, you still need to run the team and still need to pull in money.

But how?

More ads?

Wacky Triple A baseball promotions?

Or free pizza with every ticket?

The Nets have chosen to combine the traditional with the non-traditional.

Along with part-owner and rap mogul Jay-Z, the Nets have announced a contest for fans to win tickets to Jay-Z's upcoming concert on March 6.

What's interesting to me about this contest is that it's as much about building an online community via social media as it is about filling seats in the stadium for games.

In order to enter the contest, a fan must first either ...

Read Full Article at Bleacher Report - NBA
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