Sports Television Hits a New Low With LeBron James’ Decision Spectacle

July 9th, 2010 by Ron Furlong Leave a reply »
It was like staring at a car accident as you slowly drive past it. You didn't want to look. You didn't want to watch. But…well, sometimes, you know something isn't good for you, but you ignore the signs anyway. You just have to look. You can't help yourself.

I'm not sure who is to blame for this. King LeBron James? ESPN? Reality TV? Jim Gray? Okay, I just threw Jim Gray in there, but it would be nice to blame him.

Does anyone remember a couple of days ago when ESPN Vice President of Production, Norby Williamson made a statement that LeBron would make his decision in the first nine minutes of the show. What happened to that? I timed the goofy, weird announcement coming at around 30 minutes past the hour. Now, I wasn't that great at math, but I'm pretty sure 30 and nine are not the same amount of time.

This sorry excuse for a…a what? What do we call it? A news event? ESPN, of course, called it "THE DECISION." It was nothing more than a glorified episode of reality TV. It was an infomercial and reality TV rolled into one.

It was manipulative. It was contrived. It was commercial. It wa ...

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