Sacramento Kings Invite Kloup Group to ‘Tweet’ and ‘Update’

December 11th, 2010 by Blake Mehigan Leave a reply »

This past weekend, the Sacramento Kings hosted the Dallas Mavericks in a game that came down to the wires, but ultimately fell short.

The Kings however did not fall short hosting another team that night.

Several members of Klout, a website that links to ones Facebook or Twitter to track your “influence,” were invited to tweet and update as much as they liked.

The fans in attendance were treated to a free game with catered food, along with the CEO of Klout, Joe Fernandez.

“It’s a great way to kinda connect brands and companies with influencers and introduce a new experience,” said Fernandez, co-founder of Klout.

The group aptly named, “Sacramento Kings Fans,” tracks any Kings fan that is a member of Klout and gives them a score of one to 100 determined by their influence related to the team.

Attendees were given a t-shirt with their Klout score and had an opportunity to win prizes, ask Kings forward Jason Thompson questions about his social media experiences and get a picture with Tyreke Evans after the game.

Thompson was one of two Kings to first start using Twitter back in 2007. The other player being forward Donte Greene.

Mitch Germann, VP of Marketing and Communications for the Kings, helped orchestrate setting up the Klout Experience held at Arco Arena on Dec. 4th.

Germann, who has helped mature the Sacramento Kings internet media approach, thinks this event was just a stepping stone in an ongoing process. The teams goal is to keep up with the ever evolving and changing popularity of various social networks.

Klout had been involved with Maloof family in the past—promoting events with the Palms Casino and Resort in Las Vegas, which led to the Kings involvement in recent months.

“We wanna be wherever our fans are,” said Germann. “We wanna keep a close eye on where our fans are interacting and we want to keep a pressence there.”

The promotion sounded like it could be the first of more to come in the future—in what appeared to be a success and fun event for the fans and those affiliated with the Kings alike.

Kings fan Sue Hepner had been tweeting over the past few years and got involved with Klout around a year ago. She was thrilled to have been apart of the event.

“I jumped right on it,” said Hepner. “It’s awesome, it’s a blast.”

Thankfully for Hepner, who proudly represented her Klout score of 64, she listened to her friend that told her about Klout and was able to attend the Kings game and indulge in the fruits of her labor on social medias.

For those who tweet or post updates about the Kings anyhow, you might be best served to get connected to Klout. Who knows, you may get a chance to attend a game for free and do what you do best, talk about the Kings on the internet.

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