The target price for advertisement space on the Toronto Raptors' jerseys is reportedly between $4 million and $5 million, according to estimates by executives from Maple Leaf Sports and Entertainment, the team's parent company.
TSN's Rich Westhead reported the news Tuesday, adding that the NBA Board of Governors is "expected" to vote later in April on whether to feature ads on jerseys for the 2017-18 season.
Per Westhead, Maple Leaf Sports and Entertainment has been giving sales pitches to corporations in Canada for two-and-a-half-inch-diameter logos to display on jerseys but is concerned that smaller-market NBA teams may undercut the $5 million figure as they attempt to secure their own jersey sponsorships.
Having advertisements on jerseys has been discussed for years but is still apparently a couple of seasons away from coming to fruition.
The NBA moved its logo to the backs of jerseys prior to the 2014-15 season, which was thought to be a sign that ad logos were imminent. For this year's All-Star Game in Toronto, players wore Kia logos on their jerseys.
ESPN.com's Darren Rovell and Brian Windhorst reported in February ...
Read Full Article at Bleacher Report - NBA
Article written by Matt Fitzgerald
Raptors’ Parent Company Reportedly Projects Price for Jersey Advertisements
April 5th, 2016 by Matt Fitzgerald Leave a reply »
Advertisement