The NBA is a business, and that means the 30 franchises populating it must be concerned with more than winning. Obviously championships are the ultimate goals, but making money isn't a bad second option.
Teams can do that by getting fans into the stadium and building their brand, among other things. And that's what these rankings attempt to show.
These are not power rankings based solely on the on-court product, although that's certainly an important component. Instead, these rankings of the 10 mid-market teams, much like the ones for the big-market squads, will look at the overall picture of the franchise's health through a process fully explained on the next slide.
So, how do we determine the 10 franchises that qualify as "mid-market teams?"
It's all about the population in the cities they call home, which you can view here (the data is aggregated by the United States Census Bureau). The teams with the 10 largest hometown populations are considered the big-market teams for the purpose of this article.
Below are the squads we're dealing with, sorted by estimated 2012 population ...
Read Full Article at Bleacher Report - NBA
Article written by Adam Fromal
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October 22nd, 2013 by Adam Fromal Leave a reply »
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