The fourth highest winning percentage in NBA history.
29 playoff appearances.
30 All-NBA Selections.
Zero confidence in the immediate future.
For those living in the Phoenix area, you may have caught some of the recent radio or TV ads that the team is making for 2011-2012 season ticket sales. The pitch centers on the prospective buyer becoming a part of the team’s decorated legacy.
On the surface, it's a terrific reminder of what the Suns have done in their history. While no one can dispute what the team has accomplished since 1968—and it's certainly worthy of celebration—one thought immediately comes to mind: Darth Vader admonishing one his admirals, “I find your lack of faith disturbing.”
Take a moment to think through the team’s marketing direction. Instead of selling fans on the promise of success and hope next season, like most any halfway successful team does, they are instead running out a flashy campaign recounting the glories of yesteryear.
The campaign's subtext here shows that they clearly, but indirectly agree with the view that a great numb ...
Read Full Article at Bleacher Report - NBA
Article written by Brad Denny
Phoenix Suns: New Marketing Campaign a Harbinger of Sorrow for 2011-2012?
March 13th, 2011 by Brad Denny Leave a reply »
Advertisement