It took Phil Jackson a couple of years to secure his first NBA title as a head coach. His ascent to the top of the social media mountain happened in about 30 seconds.
Jackson started out with a deliberately misspelled bang, duping everyone on the Internet with his very first tweet and then letting the unwittingly trolled masses in on the joke with his second.
Right off the bat, it was clear that Jackson was going to be a "must-follow."
Since his social media introduction in March, the 68-year-old has opined on just about everything. Some of his favorite topics have been predictable; of course the NBA's most ring-laden head coach would have thoughts on basketball strategy and officiating.
More surprising, though, have been his notes on the Los Angeles Lakers, pop culture and esoteric literature.
Through it all, Jackson has consistently been honest, clever and also not particularly concerned with the strictures of grammar or spelling. Hey man, he's a free thinker. Who are we to say there's a right way to punctuate a sentence?
Let's dive into the Ze ...
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Article written by Grant Hughes