Nike LeBron 12 Shoe Revealed: Pics and Release Date Info

September 16th, 2014 by Tyler Conway Leave a reply »

LeBron James' announcement that he was returning to the Cleveland Cavaliers was notable for just how unremarkable it seemed. No fuss. No press conference. No massive parade. Only a Sports Illustrated first-person column. For someone who has quite the history of extravagant announcements, it was gloriously understated.    

Well, Nike has decided to follow in the same suit for the latest iteration of his signature shoe. Only the complete and total opposite.

Revealed Tuesday at the Nike Campus in Oregon, the LeBron 12s came with a boisterous presentation that featured a multitude of stats about its namesake and the intricate revealing of some eye-opening colorways. According to, the LeBron 12s will launch on Oct. 11—not-so-coincidentally the day James' Cavaliers play an exhibition against his old team, the Miami Heat, in Brazil.

The LeBron 12s are the first iteration of his signature line to come with such a starry launch in recent memory. As noted by Nick Birdsong of, the LeBron 8s playoff edition were the last release to feature a media-heavy event.

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