For now, it appears that NBA players won't be resembling NASCAR vehicles anytime soon. Per Paul Lukas of Uni-Watch.com, the NBA's campaign to add advertising logos to uniforms is "dead—for now." If this is true, it seems as though it only temporarily impedes the inevitable.
Lukas writes that a source told him the program fell apart because owners couldn't decide how to divide the revenue from the untapped source.
How long will that really be a stumbling block?
No matter how much some fans may hate the idea of uniforms that look like this:
or this...
Either or both are likely coming to an arena near you. The fact of the matter is that there is entirely too much revenue to be gained by the owners to prevent this from happening eventually.
World football club Manchester United signed a deal with Chevrolet that will pay the club £25 million per season, per the Daily Mail. Manchester United has a huge following, but can you imagine what a LA Lakers, Miami Heat or New York Knicks sponsorship deal would go for?
It would seem the larger m ...
Read Full Article at Bleacher Report - NBA
Article written by Brian Mazique
NBA Uniform Advertising Program Reportedly Stalls
October 16th, 2012 by Brian Mazique Leave a reply »
Advertisement