NBA Owners Approve Advertising on Uniforms: Latest Comments, Reaction

April 15th, 2016 by Tim Daniels Leave a reply »

NBA owners have agreed to let teams sell advertising on uniforms in a three-year trial, providing another potential revenue stream expected to bring in $150 million.

"Jersey sponsorships provide deeper engagement with partners looking to build a unique association with our teams and the additional investment will help grow the game in exciting new ways," NBA Commissioner Adam Silver said in a statement Friday.

Scott Soshnick of Bloomberg News first reported the owners' decision to allow the ads and said the move is expected to generate around $150 million total revenue, half kept by the teams and half placed in a revenue-sharing pool.

It's a change that's been in the works for awhile. More than two years ago, Silver said corporate logos on jerseys were "inevitable" and explained his thoughts on the potential fan reaction, per Michael McCarthy of Advertising Age:

It just creates that much more of an opportunity for our marketing partners to get that much closer to our fans and to our players. It gives us an opportunity just to have deeper integration when it comes to those forms of sponsorship. ... Increasingly ...

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