NBA Free Agency: LeBron James’ Suitors

February 24th, 2010 by Jaime Irvine Leave a reply »

Salary cap expert extraordinaire Larry Coon wrote a piece in the New York Times regarding LeBron James and who could be his eventual suitors for his services.

In specifics, Coon talks about the likelihood King James ends up in New York, and if it is a better fit for him over his hometown and current team, the Cleveland Cavaliers.

Coon does a good job of outlining the hypothetical situations for both Cleveland and NYC destinations, along with others in part II , especially from the salary standpoint, but I believe he falls short on his assessment with James and the Knicks.

Coon states,

But does a superstar really need to be in a major market? James, Dwight Howard and Dwyane Wade seem to be doing just fine in Cleveland, Orlando, and Miami, respectively.

Can you imagine James getting more media attention if he’s in New York or Los Angeles? Me neither. If you’re a star, you need to be in a big market. If you’re a superstar, they come to you.

I agree with his statement to a certain extent. Yes, James, Howard and Wade are doing fine, but put them in a major market and their marketing will explod ...

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