NBA Digital Announces Real-Time Mobile Game ‘NBA InPlay’

December 22nd, 2016 by Tyler Conway Leave a reply »

NBA Digital in partnership with FanDuel announced the launch of NBA InPlay, a second-screen fantasy mobile app that will allow participants to make decisions on their lineup in real time during nationally televised games.

The game, which is available for free at the App Store and Google Play, became available Thursday morning ahead of TNT's doubleheader featuring the Los Angeles Lakers vs. Miami Heat and San Antonio Spurs vs. Los Angeles Clippers. NBA InPlay will be available going forward for every game on TNT, NBA TV, ESPN and ABC.

“We are always looking at ways to enhance the viewing experience, drive people to tune in to our broadcasts and increase the time spent watching live games,” said Melissa Rosenthal Brenner, the NBA's senior vice president of digital media. “NBA InPlay has the potential to meet these objectives while offering our fans an engaging, new way to experience the game.”

Much like standard daily fantasy offerings, players will have the option to join public contests or create private groups with their friends. Where NBA InPlay differs is in the real-time component.

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