LeBron James vs. the Media: Why They Need Each Other to Survive

June 12th, 2012 by Stephen Babb Leave a reply »
At first glance, it might seem like the last thing LeBron James needs is anymore media coverage.

After all, more than a few journalists didn't even try to remain objective when covering James' infamous "Decision." The otherwise well-respected Adrian Wojnarowski of Yahoo! Sports drew some criticism of his own for how hard he came down on Miami's newly-acquired star (via Sports Media Watch staff):

Certainly, Wojnarowski parroted many of the now-common criticisms of James – that he quit on his team, that he was narcissistic, selfish, et cetera. This portrayal of James is commonplace, unoriginal. But he didn’t stop there. James’ free agency saga wasn’t a referendum on James the player, or James the businessman. Wojnarowski decided it was a referendum on James the person. 

Of course, Wojnarowski wasn't the only one. Nor has the incessant scrutiny subsided for long enough to print two words about the rest of Miami's roster.

This has become par for the course. Whenever there's so much as a hint of a story surrounding the American institution that is LeBron James, the media pounces like a pack of long-starved wild dog ...

Read Full Article at Bleacher Report - NBA
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