LeBron James Shows the WWE And UFC How To Build a Heel Persona

October 1st, 2010 by Steve Mihlf Leave a reply »
No one name in sports is more polarizing than LeBron James.

He's loved by some, yet hated by millions. I have to admit I was going to write a scathing review of his most recent comments. LeBron recently said he thinks race played a factor in how the public has perceived his defection to the Miami Heat.

Since the beginning, I've openly admitted I had NO problem with him going to the Miami Heat. We get to see a team you'd try to assemble on NBA Live or 3/10ths of a Dream Team. My problem was the way he went about announcing his decision. I openly believe 75% of the media and public shared this view. It was nothing short of an open slap in the face to all his fans and the entire city of Cleveland.

However, I think I'm starting to catch on to LeBron's game. He's performing the old "heel-turn" perfected by one Hulk Hogan. For years LeBron was the most beloved Superstar in the NBA. He was always the 2nd or 3rd best player in the league. He was able to sell millions of jerseys, gain a ridiculous following, and even promote a new saying, "I'm a witness". He single-handily took on the monumental task of turning around the fortunes of one terrible sports town ...

Read Full Article at Bleacher Report - NBA
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