LeBron James’ Number Switch: A Tribute To Jordan or Marketing Strategy?

March 2nd, 2010 by Christopher Lane II Leave a reply »

On Tuesday, Cleveland Cavaliers superstar LeBron James finalized paperwork to officially change his number after this season.

He has decided to drop the No. 23, in a "tribute" to Michael Jordan, according to James, and take No. 6, the one he had previously worn in the Olympics.

James had previously mentioned his intentions of honoring Jordan by switching his number in November, stating that the number should be retired by every team, much like Jackie Robinson's No. 42 in Major League Baseball.

The thing about this switch is the fact James keeps saying that it is strictly because of Jordan, and that there are no other intentions behind the move.

The fact of the matter is that since Jordan went to No. 45, only to later switch back to No. 23, there has been a couple Nike-sponsored players to make a switch of number.

Kobe did it a couple years ago, switching from No. 8 to what he currently wears, No. 24.

Why ...

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