LeBron James Made a Business Decision and America Hates Him for It

September 22nd, 2010 by Lance Morrison Leave a reply »
According to Wikipedia, "The Q Score is a measurement of the familiarity and appeal of a brand, company, celebrity, or television show used in the United States. The higher the Q Score, the more highly-regarded the item or person is among the group that is familiar with them. Q Scores and other variants are primarily used by the media, marketing, advertising and public relations industries."

LeBron James' Q rating placed him in the top five most popular athletes in America before his decision to leave the Cavaliers and "take his talents to Miami. Since the one-hour ESPN special to inform the world of his decision, James' "brand" has suffered a sharp decline among basketball fans and sports aficionados.

Additionally, outraged fans burned his jersey, sports writers vilified him, and the owner of the Cavaliers posted an open letter on the front page of the Cavalier's website calling his decision to seize this unprecedented opportunity to play with two amazing superstars (Dwyane Wade and Chris Bosh) "a cowardly betrayal," among other character deformations.

Did James menace and sexually harass women like Ben Roethlisberger? Did he go to a c ...

Read Full Article at Bleacher Report - NBA
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