LeBron James had made it clear his ultimate goal is to become a billionaire. A max contract this off-season with the Knicks, Nets, or any other NBA suitor would land net him slightly less than $100 million. If LBJ is going to reach 10 digits, he needs to have a marketing scheme, not a game plan.
Since Michael Jordan retired, the NBA has been trying to find the next MJ. You can argue that the heir to 23 is Kobe Bryant, or even James, but neither will ever ‘Be Like Mike’ until they brand themselves like Jordan has.
The truth is, if Michael Jordan had come around in 2006, not 1986, he’d be well on his way to being a billionaire, because his super-agent David Falk would have made it happen. But during the 80s and 90s, that money just didn’t exist, which means it’s LeBron’s title to claim.
So how does King James go about becoming a billionaire? He needs to market himself globally—by playing in Europe. Before you scoff at the idea, digest a few interesting facts LeBron could find tempting.
James ...
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Article written by David F. Baer