It's good to be LeBron James.
The Cleveland Cavaliers star is preparing for the Eastern Conference Finals versus the Toronto Raptors, has put himself in line for another massive contract from the team this summer and could end up with another $1 billion thanks to his lifetime deal with Nike.
In December 2015, James and Nike agreed to a lifetime deal. One source told ESPN.com's Darren Rovell the agreement was the "largest single-athlete guarantee in company history." Financial terms of the contract were not disclosed, but USA Today's Sam Amick offered this:
Endorsements are not done in a vacuum, however. James is the name on the Nike marquee, but his business partner Maverick Carter was the mastermind behind the arrangement.
In a new, wide-ranging discussion with Mark Anthony Green of GQ, Carter explained how the two parties were able to reach an unprecedented agreement:
You have to go into the room understanding a couple things. You have to know what you want. You have to know how to clearly articulate those things. You have to know what's important to ...
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Article written by Adam Wells