LeBron James: 2010 NBA Free Agency a Fan, Media Creation

July 7th, 2010 by Ben Steigerwalt Leave a reply »
If you’re a sports fan, you are under obligation to enjoy the LeBron James saga. Larger and more tedious than Brett Favre’s annual flip-flopping. More pervasive than Tiger Woods’ fall from grace. Now, an announcement special even more anticipated than the Tiger press conference.

If you tell me you’re not the least bit interested in where James signs, you either don’t like the NBA or you’re lying. And if you don’t like the NBA, why on Earth are you reading this post?

In the Tweets, the ticker updates and the endless speculative columns, you have to get a sense that you’re watching history unfold. In this case, it’s the NBA’s history.

More importantly, it's future.

In the midst of this maelstrom of information, a sobering fact: We know nothing. 

While this is a universal truth in life, that there is more value in acknowledging our limits than in exceeding them (and subsequently getting out of our comfort zone), it’s virtually unbelievable in the 24-hour news cycle of the year 2010. Yet it is undeniably the case.

We have journali ...

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